# Purchase Events

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Your App's purchase events that Appflow\.ai track, use and send.

| Event                                           | Appflow\.ai uses it in:                                                                                                                                                                                                                                                                                                                                                             | Integration (we send)                       |
| ----------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------- |
| subscription\_initial\_purchase or initial\_buy | <p>- Revenue count on Dashboard<br>- LTV formula on Dashboard<br>- New Subscriptions on Dashboard<br>- Trial to Purchase Rate on Dashboard<br>- New Subscriptions from the Last Hour<br>- New Subscriptions Today<br>- MRR on Analytics<br>- New Subscriptions on Analytics<br>- Conversions<br>- Cohorts<br>- A/B testing results<br>- as an event for each user on user's CRM</p> | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
| subscription\_renewed or subscription recovered | <p>- Revenue count on Dashboard<br>- LTV formula on Dashboard<br>- Active Subscriptions on Dashboard<br>- Renewed Subscriptions on Dashboard<br>- MRR on Analytics<br>- Renewed Subscriptions on Analytics</p>                                                                                                                                                                      | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
| subscription\_expired                           | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
| trial\_started                                  | <p>- Conversions<br>- Cohorts<br>- Trial tab on Dashboard<br>- New Trials from the Last Hour<br>- New Trials Today<br>- as an event for each user on user's CRM</p>                                                                                                                                                                                                                 | no                                          |
| trial\_converted                                | <p>- Conversions<br>- Trial tab on Dashboard<br>- New Trials from the Last Hour<br>- New Trials Today<br>- as an event for each user on user's CRM</p>                                                                                                                                                                                                                              | no                                          |
| trial\_cancelled                                | <p>- Conversions<br>- Cohorts<br>- Trial tab on Dashboard<br>- New Trials from the Last Hour<br>- New Trials Today<br>- as an event for each user on user's CRM<br>- Churn and Growth on Analytics<br>- Reasons of cancellations</p>                                                                                                                                                | no                                          |
| trial\_expired                                  | <p>- Conversions<br>- Cohorts<br>- Trial tab on Dashboard<br>- New Trials from the Last Hour<br>- New Trials Today<br>- as an event for each user on user's CRM<br>- Churn and Growth on Analytics</p>                                                                                                                                                                              | no                                          |
| billing\_issue\_detected                        | <p>- as an event for each user on user's CRM<br>- Issues on Dashboard</p>                                                                                                                                                                                                                                                                                                           | no                                          |
| auto\_renew\_off                                | <p>- Churn on Dashboard<br>- Churn on Analytics<br>- Conversions<br>- as an event for each user on user's CRM</p>                                                                                                                                                                                                                                                                   | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
| auto\_renew\_on                                 | <p>- Revenue count on Dashboard<br>- LTV formula on Dashboard<br>- MRR on Analytics<br>- as an event for each user on user's CRM</p>                                                                                                                                                                                                                                                | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
| auto\_renew\_off\_subscription                  | <p>- Churn on Dashboard<br>- Churn on Analytics<br>- Conversions<br>- as an event for each user on user's CRM</p>                                                                                                                                                                                                                                                                   | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
| subscription\_refunded                          | <p>- Issues on Dashboard<br>- Reasons of Refunds on Analytics<br>- Churn rate on Dashboard<br>- Churn and Growth on Analytics<br>- Conversions<br>- as an event for each user on user's CRM</p>                                                                                                                                                                                     | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
| subscription\_paused                            | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| access\_level\_updated                          | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| SUBSCRIPTION\_ON\_HOLD                          | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| SUBSCRIPTION\_PRICE\_CHANGE\_CONFIRMED          | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| SUBSCRIPTION\_DEFERRED                          | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| SUBSCRIPTION\_PAUSED                            | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| SUBSCRIPTION\_PAUSE\_SCHEDULE\_CHANGED          | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| SUBSCRIPTION\_REVOKED                           | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| CONSUMPTION\_REQUEST                            | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| DID\_CHANGE\_RENEWAL\_PREF                      | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |
| DID\_FAIL\_TO\_RENEW                            | <p>- Churn on Dashboard<br>- Churn on Analytics<br>- Conversions<br>- Billing issues<br>- as an event for each user on user's CRM</p>                                                                                                                                                                                                                                               | no                                          |
| PRICE\_INCREASE\_CONSENT                        | - as an event for each user on user's CRM                                                                                                                                                                                                                                                                                                                                           | no                                          |