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Purchase Events
Your App's purchase events that Appflow.ai track, use and send.
Your App's purchase events that Appflow.ai track, use and send.
Event | Appflow.ai uses it in: | Integration (we send) |
|---|---|---|
subscription_initial_purchase or initial_buy | - Revenue count on Dashboard
- LTV formula on Dashboard
- New Subscriptions on Dashboard
- Trial to Purchase Rate on Dashboard
- New Subscriptions from the Last Hour
- New Subscriptions Today
- MRR on Analytics
- New Subscriptions on Analytics
- Conversions
- Cohorts
- A/B testing results
- as an event for each user on user's CRM | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
subscription_renewed or subscription recovered | - Revenue count on Dashboard
- LTV formula on Dashboard
- Active Subscriptions on Dashboard
- Renewed Subscriptions on Dashboard
- MRR on Analytics
- Renewed Subscriptions on Analytics | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
subscription_expired | - as an event for each user on user's CRM | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
trial_started | - Conversions
- Cohorts
- Trial tab on Dashboard
- New Trials from the Last Hour
- New Trials Today
- as an event for each user on user's CRM | no |
trial_converted | - Conversions
- Trial tab on Dashboard
- New Trials from the Last Hour
- New Trials Today
- as an event for each user on user's CRM | no |
trial_cancelled | - Conversions
- Cohorts
- Trial tab on Dashboard
- New Trials from the Last Hour
- New Trials Today
- as an event for each user on user's CRM
- Churn and Growth on Analytics
- Reasons of cancellations | no |
trial_expired | - Conversions
- Cohorts
- Trial tab on Dashboard
- New Trials from the Last Hour
- New Trials Today
- as an event for each user on user's CRM
- Churn and Growth on Analytics | no |
billing_issue_detected | - as an event for each user on user's CRM
- Issues on Dashboard | no |
auto_renew_off | - Churn on Dashboard
- Churn on Analytics
- Conversions
- as an event for each user on user's CRM | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
auto_renew_on | - Revenue count on Dashboard
- LTV formula on Dashboard
- MRR on Analytics
- as an event for each user on user's CRM | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
auto_renew_off_subscription | - Churn on Dashboard
- Churn on Analytics
- Conversions
- as an event for each user on user's CRM | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
subscription_refunded | - Issues on Dashboard
- Reasons of Refunds on Analytics
- Churn rate on Dashboard
- Churn and Growth on Analytics
- Conversions
- as an event for each user on user's CRM | yes (Mixpanel, Amplitude, Adjust, Webhooks) |
subscription_paused | - as an event for each user on user's CRM | no |
access_level_updated | - as an event for each user on user's CRM | no |
SUBSCRIPTION_ON_HOLD | - as an event for each user on user's CRM | no |
SUBSCRIPTION_PRICE_CHANGE_CONFIRMED | - as an event for each user on user's CRM | no |
SUBSCRIPTION_DEFERRED | - as an event for each user on user's CRM | no |
SUBSCRIPTION_PAUSED | - as an event for each user on user's CRM | no |
SUBSCRIPTION_PAUSE_SCHEDULE_CHANGED | - as an event for each user on user's CRM | no |
SUBSCRIPTION_REVOKED | - as an event for each user on user's CRM | no |
CONSUMPTION_REQUEST | - as an event for each user on user's CRM | no |
DID_CHANGE_RENEWAL_PREF | - as an event for each user on user's CRM | no |
DID_FAIL_TO_RENEW | - Churn on Dashboard
- Churn on Analytics
- Conversions
- Billing issues
- as an event for each user on user's CRM | no |
PRICE_INCREASE_CONSENT | - as an event for each user on user's CRM | no |