Purchase Events

Your App's purchase events that Appflow.ai track, use and send.

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Your App's purchase events that Appflow.ai track, use and send.

Event	Appflow.ai uses it in:	Integration (we send)
subscription_initial_purchase or initial_buy	- Revenue count on Dashboard - LTV formula on Dashboard - New Subscriptions on Dashboard - Trial to Purchase Rate on Dashboard - New Subscriptions from the Last Hour - New Subscriptions Today - MRR on Analytics - New Subscriptions on Analytics - Conversions - Cohorts - A/B testing results - as an event for each user on user's CRM	yes (Mixpanel, Amplitude, Adjust, Webhooks)
subscription_renewed or subscription recovered	- Revenue count on Dashboard - LTV formula on Dashboard - Active Subscriptions on Dashboard - Renewed Subscriptions on Dashboard - MRR on Analytics - Renewed Subscriptions on Analytics	yes (Mixpanel, Amplitude, Adjust, Webhooks)
subscription_expired	- as an event for each user on user's CRM	yes (Mixpanel, Amplitude, Adjust, Webhooks)
trial_started	- Conversions - Cohorts - Trial tab on Dashboard - New Trials from the Last Hour - New Trials Today - as an event for each user on user's CRM	no
trial_converted	- Conversions - Trial tab on Dashboard - New Trials from the Last Hour - New Trials Today - as an event for each user on user's CRM	no
trial_cancelled	- Conversions - Cohorts - Trial tab on Dashboard - New Trials from the Last Hour - New Trials Today - as an event for each user on user's CRM - Churn and Growth on Analytics - Reasons of cancellations	no
trial_expired	- Conversions - Cohorts - Trial tab on Dashboard - New Trials from the Last Hour - New Trials Today - as an event for each user on user's CRM - Churn and Growth on Analytics	no
billing_issue_detected	- as an event for each user on user's CRM - Issues on Dashboard	no
auto_renew_off	- Churn on Dashboard - Churn on Analytics - Conversions - as an event for each user on user's CRM	yes (Mixpanel, Amplitude, Adjust, Webhooks)
auto_renew_on	- Revenue count on Dashboard - LTV formula on Dashboard - MRR on Analytics - as an event for each user on user's CRM	yes (Mixpanel, Amplitude, Adjust, Webhooks)
auto_renew_off_subscription	- Churn on Dashboard - Churn on Analytics - Conversions - as an event for each user on user's CRM	yes (Mixpanel, Amplitude, Adjust, Webhooks)
subscription_refunded	- Issues on Dashboard - Reasons of Refunds on Analytics - Churn rate on Dashboard - Churn and Growth on Analytics - Conversions - as an event for each user on user's CRM	yes (Mixpanel, Amplitude, Adjust, Webhooks)
subscription_paused	- as an event for each user on user's CRM	no
access_level_updated	- as an event for each user on user's CRM	no
SUBSCRIPTION_ON_HOLD	- as an event for each user on user's CRM	no
SUBSCRIPTION_PRICE_CHANGE_CONFIRMED	- as an event for each user on user's CRM	no
SUBSCRIPTION_DEFERRED	- as an event for each user on user's CRM	no
SUBSCRIPTION_PAUSED	- as an event for each user on user's CRM	no
SUBSCRIPTION_PAUSE_SCHEDULE_CHANGED	- as an event for each user on user's CRM	no
SUBSCRIPTION_REVOKED	- as an event for each user on user's CRM	no
CONSUMPTION_REQUEST	- as an event for each user on user's CRM	no
DID_CHANGE_RENEWAL_PREF	- as an event for each user on user's CRM	no
DID_FAIL_TO_RENEW	- Churn on Dashboard - Churn on Analytics - Conversions - Billing issues - as an event for each user on user's CRM	no
PRICE_INCREASE_CONSENT	- as an event for each user on user's CRM	no