# Terms and Descriptions

Learn about the definition of all metrics tracked in Appflow.ai subscription dashboard.

Term | Description |
---|---|

New subscribers | the sum of new subscribers (EXcluding reactivated) for the chosen period |

Active subscribers | the sum of all subscribers for the chosen period |

Renewed subscription | the sum of subscribers who were renewing the subscription at least 1 time. Subscribers that are active for the chosen period |

Reactivated subscription | the sum of subscribers that we're back( after a non-paying period) - the amount of those who were back during the chosen period |

Cancelled subscription | refunds and turns-renewals-off - during the chosen period |

New installs | the sum of installs during the chosen period |

New trials | the sum of started trials started during the chosen period |

Active trials | the sum of all trials active for the chosen period of time |

Cancelled trials | all trials that were cancelled for the chosen period |

Install to trial % | the sum of all installs for the chosen period that were converted to trials (any day even out of chosen period) from all installs from the chosen period |

Trial to purchase % | the sum of trials for the chosen period that were converted to subscriptions (any day even out of chosen period) from all trials for the chosen period |

Install to purchase % | the sum of install for the chosen period that was converted to subscriptions (any day even out of chosen period) from all installs for the chosen period |

Purchase to churn % | the sum of all subscriptions for the chosen period that were cancelled (any day even out of chosen period) from all subscriptions for the chosen period |

Refunds events | the sum of all refund events that happened for the chosen period of time |

Refunds amount | the sum of all money refunded for the chosen period of time |

Cancellation from renewals | the sum of turns renewals-off for the chosen period |

Billing issues | the amount of all billing issues sent to us from stores for the chosen period |

Crash issues | the amount of all crashes events for the chosen period |

New installs for hour/day | the sum of all new installs for the last hour or last 24h |

New trials for hour/day | the sum of all new trials for the last hour or last 24h |

New subscriptions for hour/day | the sum of all new subscriptions for the last hour or last 24h |

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