# Terms and Descriptions

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| Term                           | Description                                                                                                                                              |
| ------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------- |
| New subscribers                | the sum of new subscribers (EXcluding reactivated) for the chosen period                                                                                 |
| Active subscribers             | the sum of all subscribers for the chosen period                                                                                                         |
| Renewed subscription           | the sum of subscribers who were renewing the subscription at least 1 time. Subscribers that are active for the chosen period                             |
| Reactivated subscription       | the sum of subscribers that we're back( after a non-paying period) - the amount of those who were back during the chosen period                          |
| Cancelled subscription         | refunds and turns-renewals-off - during the chosen period                                                                                                |
| New installs                   | the sum of installs during the chosen period                                                                                                             |
| New trials                     | the sum of started trials started during the chosen period                                                                                               |
| Active trials                  | the sum of all trials active for the chosen period of time                                                                                               |
| Cancelled trials               | all trials that were cancelled for the chosen period                                                                                                     |
| Install to trial %             | the sum of all installs for the chosen period that were converted to trials (any day even out of chosen period) from all installs from the chosen period |
| Trial to purchase %            | the sum of trials for the chosen period that were converted to subscriptions (any day even out of chosen period) from all trials for the chosen period   |
| Install to purchase %          | the sum of install for the chosen period that was converted to subscriptions (any day even out of chosen period) from all installs for the chosen period |
| Purchase to churn %            | the sum of all subscriptions for the chosen period that were cancelled (any day even out of chosen period) from all subscriptions for the chosen period  |
| Refunds events                 | the sum of all refund events that happened for the chosen period of time                                                                                 |
| Refunds amount                 | the sum of all money refunded for the chosen period of time                                                                                              |
| Cancellation from renewals     | the sum of turns renewals-off for the chosen period                                                                                                      |
| Billing issues                 | the amount of all billing issues sent to us from stores for the chosen period                                                                            |
| Crash issues                   | the amount of all crashes events for the chosen period                                                                                                   |
| New installs for hour/day      | the sum of all new installs for the last hour or last 24h                                                                                                |
| New trials for hour/day        | the sum of all new trials for the last hour or last 24h                                                                                                  |
| New subscriptions for hour/day | the sum of all new subscriptions for the last hour or last 24h                                                                                           |