# Terms and Descriptions *** | Term | Description | | ------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------- | | New subscribers | the sum of new subscribers (EXcluding reactivated) for the chosen period | | Active subscribers | the sum of all subscribers for the chosen period | | Renewed subscription | the sum of subscribers who were renewing the subscription at least 1 time. Subscribers that are active for the chosen period | | Reactivated subscription | the sum of subscribers that we're back( after a non-paying period) - the amount of those who were back during the chosen period | | Cancelled subscription | refunds and turns-renewals-off - during the chosen period | | New installs | the sum of installs during the chosen period | | New trials | the sum of started trials started during the chosen period | | Active trials | the sum of all trials active for the chosen period of time | | Cancelled trials | all trials that were cancelled for the chosen period | | Install to trial % | the sum of all installs for the chosen period that were converted to trials (any day even out of chosen period) from all installs from the chosen period | | Trial to purchase % | the sum of trials for the chosen period that were converted to subscriptions (any day even out of chosen period) from all trials for the chosen period | | Install to purchase % | the sum of install for the chosen period that was converted to subscriptions (any day even out of chosen period) from all installs for the chosen period | | Purchase to churn % | the sum of all subscriptions for the chosen period that were cancelled (any day even out of chosen period) from all subscriptions for the chosen period | | Refunds events | the sum of all refund events that happened for the chosen period of time | | Refunds amount | the sum of all money refunded for the chosen period of time | | Cancellation from renewals | the sum of turns renewals-off for the chosen period | | Billing issues | the amount of all billing issues sent to us from stores for the chosen period | | Crash issues | the amount of all crashes events for the chosen period | | New installs for hour/day | the sum of all new installs for the last hour or last 24h | | New trials for hour/day | the sum of all new trials for the last hour or last 24h | | New subscriptions for hour/day | the sum of all new subscriptions for the last hour or last 24h | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://doc.appflow.ai/docs/metrics-and-events/terms-and-descriptions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.