Terms and Descriptions

Learn about the definition of all metrics tracked in Appflow.ai subscription dashboard.

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Term	Description
New subscribers	the sum of new subscribers (EXcluding reactivated) for the chosen period
Active subscribers	the sum of all subscribers for the chosen period
Renewed subscription	the sum of subscribers who were renewing the subscription at least 1 time. Subscribers that are active for the chosen period
Reactivated subscription	the sum of subscribers that we're back( after a non-paying period) - the amount of those who were back during the chosen period
Cancelled subscription	refunds and turns-renewals-off - during the chosen period
New installs	the sum of installs during the chosen period
New trials	the sum of started trials started during the chosen period
Active trials	the sum of all trials active for the chosen period of time
Cancelled trials	all trials that were cancelled for the chosen period
Install to trial %	the sum of all installs for the chosen period that were converted to trials (any day even out of chosen period) from all installs from the chosen period
Trial to purchase %	the sum of trials for the chosen period that were converted to subscriptions (any day even out of chosen period) from all trials for the chosen period
Install to purchase %	the sum of install for the chosen period that was converted to subscriptions (any day even out of chosen period) from all installs for the chosen period
Purchase to churn %	the sum of all subscriptions for the chosen period that were cancelled (any day even out of chosen period) from all subscriptions for the chosen period
Refunds events	the sum of all refund events that happened for the chosen period of time
Refunds amount	the sum of all money refunded for the chosen period of time
Cancellation from renewals	the sum of turns renewals-off for the chosen period
Billing issues	the amount of all billing issues sent to us from stores for the chosen period
Crash issues	the amount of all crashes events for the chosen period
New installs for hour/day	the sum of all new installs for the last hour or last 24h
New trials for hour/day	the sum of all new trials for the last hour or last 24h
New subscriptions for hour/day	the sum of all new subscriptions for the last hour or last 24h