# 系统内置的funnel事件

#### 系统内置的funnel事件

系统内置事件是appflow对外开放给用户选择的funnel event, 也是由一个或多个appflow event叠加得到的。

| **Funnel event**                       | **含义**                                                                                                                                                                                                                                                  | **数据来源**                     |
| -------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------- |
| Installs                               | <p>安装数量</p><p>（ev\_first\_open）</p>                                                                                                                                                                                                                     | 客户端埋点上报                      |
| App opened                             | 打开app的数量（ev\_app\_start）                                                                                                                                                                                                                                | 客户端埋点上报                      |
| Trials                                 | 进入试用期的数量（ev\_trial\_started）                                                                                                                                                                                                                            | appstore/google\_play/stripe |
| Subscriptions                          | 首次订阅的数量，包含试用期转订阅和首次非试用期订阅（ev\_trial\_converted、ev\_subscription\_initial\_purchase）                                                                                                                                                                     | appstore/google\_play/stripe |
| Refunds                                | 订阅退款的数量（ev\_subscription\_refunded）                                                                                                                                                                                                                     | appstore/google\_play/stripe |
| Renewals Off                           | <p>订阅期内关闭了自动续订的数量</p><p>（ev\_auto\_renew\_off\_subscription）</p>                                                                                                                                                                                        | appstore/google\_play/stripe |
| Trial converted                        | 试用期转订阅的数量（ev\_trial\_converted）                                                                                                                                                                                                                         | appstore/google\_play/stripe |
| Trials canceled                        | <p>试用期内关闭了续订的数量</p><p>（ev\_auto\_renew\_off）</p>                                                                                                                                                                                                        | appstore/google\_play/stripe |
| Reactivation                           | <p>重新打开自动续订的数量（不包含试用期内重新打开的用户）</p><p>（ev\_auto\_renew\_on\_subscription）</p>                                                                                                                                                                            | appstore/google\_play/stripe |
| Initial subscription                   | 首次订阅的数量，不包含试用期转订阅（ev\_subscription\_initial\_purchase）                                                                                                                                                                                                  | appstore/google\_play/stripe |
| Subscription end                       | 订阅过期的数量（ev\_subscription\_expired）                                                                                                                                                                                                                      | appstore/google\_play/stripe |
| Trials reactivation                    | <p>在试用期内重新打开自动续订的用户数量</p><p>（ev\_auto\_renew\_on）</p>                                                                                                                                                                                                   | appstore/google\_play/stripe |
| Trials end                             | <p>试用期过期的数量</p><p>（ev\_trial\_expired）</p>                                                                                                                                                                                                              | appstore/google\_play/stripe |
| <p>Lifetime subscription</p><p> </p>   | <p>购买了lifetime类型商品的数量</p><p>（ev\_non\_consumable\_purchase，需要根据product\_type去区分）</p>                                                                                                                                                                    | appstore/google\_play/stripe |
| Consumable                             | <p>购买了Consumable类型商品的数量</p><p>（ev\_non\_consumable\_purchase，需要根据product\_type去区分）</p>                                                                                                                                                                  | appstore/google\_play/stripe |
| Non-consumable                         | <p>购买了Non-Consumable类型商品的用户数量</p><p>（ev\_non\_consumable\_purchase，需要根据product\_type去区分）</p>                                                                                                                                                            | appstore/google\_play/stripe |
| Purchase                               | <p>首次付费的用户数量</p><p>统计的appflow事件：</p><p>ev\_subscription\_initial\_purchase<br>ev\_non\_consumable\_purchase<br>ev\_trial\_converted\_in\_first\_attempt</p><p>ev\_trial\_converted\_in\_billing\_retry</p><p>ev\_trial\_converted\_in\_reactivation</p> | appstore/google\_play/stripe |
| Subscription upgraded                  | <p>升级订阅套餐的数量（包含试用期）</p><p>（ev\_plan\_upgraded）</p>                                                                                                                                                                                                      | appstore                     |
| Subscription downgraded                | <p>降级订阅套餐的数量（包含试用期）</p><p>（ev\_plan\_downgraded）</p>                                                                                                                                                                                                    |                              |
| Grace period start                     | 进入了宽限期的数量（包含试用期）(ev\_entered\_grace\_period)                                                                                                                                                                                                            | appstore/google\_play        |
| Grace period end                       | 宽限期结束的数量（包含试用期）（ev\_grace\_period\_end）                                                                                                                                                                                                                 | google\_play                 |
| Subscription paused                    | <p>暂停订阅的数量（包含试用期）</p><p>（ev\_subscription\_paused）</p>                                                                                                                                                                                                  | google\_play                 |
| Push notification                      | 推送的数量(ev\_push\_notification)                                                                                                                                                                                                                           | appflow                      |
| Trial converted in first attempt       | 订阅从试用期转入了正式订阅（自动扣费成功进入了订阅期，没有经历扣费失败/宽限期/关闭订阅等情况）                                                                                                                                                                                                        | appflow                      |
| Trial converted in billing retry       | 订阅从试用期转入了正式订阅（经过了扣费失败，扣费重试成功才进入了订阅期）                                                                                                                                                                                                                    | appflow                      |
| Trial converted in grace period        | 订阅从试用期转入了正式订阅（经过了扣费失败进入了宽限期，后续扣费成功才进入了订阅期）                                                                                                                                                                                                              | appflow                      |
| Trial converted in reactivation        | 订阅从试用期转入了正式订阅（试用期后用户关闭了自动续订，后续用户手动打开续订才进入了订阅期）                                                                                                                                                                                                          | appflow                      |
| Intro offer converted in first attempt | 订阅从优惠订阅转入了正式订阅（自动扣费成功进入了订阅期，没有经历扣费失败/宽限期/关闭订阅等情况）                                                                                                                                                                                                       | appflow                      |
| Intro offer converted in billing retry | 订阅从优惠订阅转入了正式订阅（经过了扣费失败，扣费重试成功才进入了订阅期）                                                                                                                                                                                                                   | appflow                      |
| Intro offer converted in grace period  | 订阅从优惠订阅转入了正式订阅（经过了扣费失败进入了宽限期，后续扣费成功才进入了订阅期）                                                                                                                                                                                                             | appflow                      |
| Intro offer converted in reactivation  | 订阅从优惠订阅转入了正式订阅（优惠订阅后用户关闭了自动续订，后续用户手动打开续订才进入了订阅期）                                                                                                                                                                                                        | appflow                      |

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