Configurator
The configurator panel is the designated space for crafting customized data widgets, providing you with the ability to generate funnels, cohorts, and custom slices as per your requirements.
Find your way around Configurator
1. Funnels. Funnels refer to funnel analysis, a method used to analyze and understand the steps or stages that users go through in a specific process, such as a sales funnel or a conversion funnel. It involves tracking and analyzing user behavior and interactions at each funnel stage.
In the context of subscription apps, the funnel typically includes stages such as app installs, free trial activation, subscription purchase, and renewal.
By analyzing the conversion rates at each stage, businesses can gain insights into user behavior and identify areas of improvement to increase subscription conversion and reduce churn.
*Each funnel widget occupies 8 grids on the dashboard.
2. Name of the widget, up to 60 characters.
3. Metrics, dimensions, or events employed in this widget.
4. Edit the widget.
5. Delete the widget.
6. Create a new widget.
7. Cohorts. Cohorts refer to cohort analysis, a statistical technique used to analyze and understand the behavior of a specific group of individuals (cohort) over a period of time.
It involves grouping individuals based on a shared characteristic or experience and then tracking their actions, outcomes, or performance to identify patterns and trends.
In the context of subscription apps, cohort analysis refers to the examination and comparison of groups of subscribers based on their sign-up dates or other common characteristics.
It helps app developers and businesses understand how different cohorts of subscribers behave over time and how their engagement, retention, and revenue metrics evolve.
8. Custom data slices. Custom data slices refer to data widgets that are created and defined based on specific needs and criteria.
These slices enable more detailed and personalized analysis and visualization of data. By selecting specific metrics and dimensions, you can create custom data slices to focus on specific subsets of data.
This customization allows you to tailor your analysis and reporting to extract insights and address specific questions that are most relevant to your app business or analytical requirements.
Find your way around the Funnel editor
1. Name of the funnel.
2. Events that are applied in the funnel, up to 8 events.
3. Available events, all events that can be applied to the funnel.
Please note that while events labeled as "deleted" can still be used in the funnel, the counting of such events will cease once new users install the app or existing users download a new version.
4. Preview of the designed funnel, viewable when there are two events selected.
5. Save funnel, click to save the designed funnel.
How to create a funnel widget?
A personalized funnel allows you to analyze the user journey, identify bottlenecks, and make data-driven decisions to enhance subscription rates.
Here are the steps on how you can create a customized funnel widget at appflow.ai:
Step 1. Sign in to Appflow.ai.
Step 2. Create a new blank funnel. There are two methods available:
Method 1: Go to the Configurator, find "Funnels", click "Create Funnel", and you will be taken to the funnel editor.
Method 2: Click "Create custom widget" on the right panel on the dashboard editor. In the pop-up window, select "Funnel" and go to the funnel editor.
Step 3. Name the funnel. Give the funnel a relevant and concise name (up to 60 characters) that aligns with its function.
For example, if the funnel is meant for tracking subscription conversion events, you can name it "Subscription Conversion".
It's also recommended to add the creator's name and creation date for easy recognition.
Step 4. Design the funnel. Choose events from the "Available events" section and drag them to the designated column labeled "drop the events here". You can preview the funnel once you have selected at least two events.
Note: The available events consist of both the events tracked automatically by Appflow.ai and any custom events that you send to the platform.
Step 5. Check the visualized funnel. The preview of the funnel on the right side displays the number of subscribers for each event and the conversion rate between consecutive events. You can readjust the event order or change the displayed events on the funnel.
Step 6. Save funnel. When the funnel is good to go, click “Save Funnel” on the bottom left. The created funnel widget can be found in the Configurator under “Funnels” and on the dashboard editor under "Your custom widgets", where you can add it to your dashboard.
Creating a customized funnel for subscription apps is essential for understanding user behavior and optimizing conversion rates. By following these steps, you can design a funnel tailored to your specific goals and gain valuable insights into user engagement within your app.
Find your way around the Cohort Editor
1. Name of the cohort.
2. Metric selector, choose a metric to compare.
3. Dimension selector, choose a data dimension to create the cohort for comparison.
4. Show value, show what value of the metrics to appear on the cohort chart.
5. Preview of the cohort, viewable when choosing the desired parameters.
6. Save cohort, click to save the cohort
How to create a cohort widget?
Cohort analysis is a valuable technique for analyzing and comprehending user behavior. It enables the tracking and comparison of behavior and performance among various cohorts over a specified period.
Here is the guide on how to create a cohort at appflow.ai:
Step 1. Sign in to Appflow.ai.
Step 2. Create a new blank cohort. There are two methods available:
Method 1: Go to the Configurator, find "Cohorts", click "Create Cohort", and you will be taken to the cohort editor.
Method 2: On the dashboard editor, click "Create custom widget" on the right panel. In the pop-up window, select "Cohort" and go to the cohort editor.
Step 3. Name the cohort. Give the cohort a relevant and concise name (up to 60 characters) that aligns with its function. You may want to add the creator's name and creation date for easy recognition.
Step 4. Visualize the cohort. Fill in the field displayed on the page by selecting the metrics you wish to compare, specifying the cohort dimension, determining the values (revenue or subscribers) to be shown, and selecting the time dimension(day, week, month or year).
Please keep in mind that certain options may vary depending on the use case, as illogical ones have been excluded (and this is not a bug).
For example, if you want to compare subscription revenue generated in different countries by month, choose “Subscriptions” in the metric selector, specify “Countries” as the data dimension, choose “Revenue” in the value column, and set the time dimension as “month”.
By doing so, you will get access to the preview of the customized cohort under the selector.
Step 5. Save cohort. When the cohort is ready to go, click “Save Cohort” on the bottom left. The created cohort widget can be found in the Configurator under “Cohorts” and on the dashboard editor under "Your custom widgets", where you can add it to your dashboard.
By following the above steps, you can successfully create a cohort widget and leverage the power of cohort analysis to drive growth and improve user engagement.
And remember, it's not just about collecting data – it's about transforming it into actionable insights that can guide the growth and success of your subscription app.
Find your way around the Custom data slice editor
1. Name of the custom widget.
2. Metric selector, select which metric to analyze.
3. Data visualization selector, choose which data visualization to present the data.
4. Preview of the custom widget, viewable when the required areas on the left are filled.
5. Save widget, click to save the widget.
How to create a custom data slice?
A custom data slice at appflow.ai refers to a personalized subset of data specifically crafted to fulfill unique analysis or visualization requirements. It allows users to extract and organize data in a way that is tailored to their needs, providing a more efficient and focused approach to data analysis.
In situations where the pre-existing data widgets do not fulfill your requirements or are not displayed in the desired format, you have the option to create a custom widget at appflow.ai.
Here are the steps on how to create a custom data slice:
Step 1. Sign in to Appflow.ai.
Step 2. Create a new blank custom data slice. There are two methods available:
Method 1: Go to the Configurator, find "Custom data slices", click "Create Custom Widget", and you will be taken to the custom data slice editor.
Method 2: Click "Create custom widget" in the right panel on the dashboard editor. In the pop-up window, select "Custom Widget" and go to the custom data slice editor.
Step 3. Name the custom widget. Give the custom widget a relevant and concise name (up to 60 characters) that aligns with its function. Consider including the creator's name and creation date for easy identification.
Step 4. Design the custom widget. Fill in the field displayed on the page:
What data would you like to analyze: Select the metric you want to analyze from the drop-down list. (Refer to available metrics at appflow.ai)
In what form it should be presented: Choose the data visualization type to present the data. (Current options include single metric, line chart, pie chart, and list (rankings)).
By what time would you like to spit it: Specify the time dimension to visualize the data. (Current options include day, week, month and year.)
How would you like to slice it: Determine the data dimension to visualize the data.
Compare it with other data(Optional): Choose another metric to compare with the previously selected metric.
Note: Required fields may vary depending on the chosen data visualization type. Simply complete the fields that are displayed on the page to generate a custom widget.
When all the necessary fields are completed for a specific data widget, the preview of the custom slice will be available on the right.
Step 5. Save widget. When the custom widget is ready to go, click “Save widget” on the bottom left. The created custom widget can be found in the Configurator under “Custom data slices” and on the dashboard editor under "Your custom widgets", where you can add it to your dashboard for easy access.
By following these steps, you can create a custom data slice tailored to your analysis needs at Appflow.ai.
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