# Return of Advertisement

ROA is a new widget that shows the money spent on ads/subscription revenues from all these paid users.

You can find ROA at Dashboard >> Subscriptions >> Return of Advertisement.

<figure><img src="https://1902080327-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FTUSTYqtR8RNNkx3qqWf9%2Fuploads%2FNB1Dy8LW4mNsr4BfqUxr%2Fimage.png?alt=media&#x26;token=735162fb-5bc5-4941-9ef8-7fec28fb2d92" alt=""><figcaption></figcaption></figure>

By clicking "View All", you can see more details of how it is counted and how much revenue is from each Campaign, Adgroup or Creative (in the case of ASA - keyword).

Now you can get a unified overview of your performance marketing for your subscription apps, and measure the true revenue coming from each channel, campaign and creative/keywords accurately.

<figure><img src="https://1902080327-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FTUSTYqtR8RNNkx3qqWf9%2Fuploads%2Fgig8fANYL8bKDtRi00C3%2Fimage.png?alt=media&#x26;token=33f2ffc0-cada-4d06-b840-09b52ae90f34" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}

#### <mark style="color:blue;">Return of Advertisement VS Funnel</mark>

These are not the same features. Please, note, the funnel is showing unique events while ROA is showing money spending which is not the same. For example, one user can reinstall the app several times or revenue can come from Subscription Renewals. That's why these two features compliment each others but they are not the same.
{% endhint %}

For now, Appflow\.ai supports Attribution from Adjust and ASA for ROA and for Funnel.

Our Mapping for these two platforms:

| Appflow\.ai field | Adjust   | Apple Search Ads            |
| ----------------- | -------- | --------------------------- |
| Channel           | Network  | apple\_search\_ads (always) |
| Campaign          | Campaign | Campaign                    |
| Adgroup           | Adgroup  | Adgroup                     |
| Creative          | Creative | Keyword                     |

To attribute from Adjust follow this [doc](https://doc.appflow.ai/docs/integrations/adjust) \
To attribute from ASA follow this [doc](https://doc.appflow.ai/docs/integrations/apple-search-ads-attributions)&#x20;

{% hint style="info" %} <mark style="color:blue;">**Adjust report of spendings**</mark>

Please, note, Adjust is sending us data of the sum of spendings per campaign, adgroup or creative, not per user
{% endhint %}