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Return of Advertisement
Measure the return of ads spent with the lifetime value of your paid subscribers.
ROA is a new widget that shows the money spent on ads/subscription revenues from all these paid users.
You can find ROA at Dashboard >> Subscriptions >> Return of Advertisement.
By clicking "View All", you can see more details of how it is counted and how much revenue is from each Campaign, Adgroup or Creative (in the case of ASA - keyword).
Now you can get a unified overview of your performance marketing for your subscription apps, and measure the true revenue coming from each channel, campaign and creative/keywords accurately.
These are not the same features. Please, note, the funnel is showing unique events while ROA is showing money spending which is not the same. For example, one user can reinstall the app several times or revenue can come from Subscription Renewals. That's why these two features compliment each others but they are not the same.
For now, Appflow.ai supports Attribution from Adjust and ASA for ROA and for Funnel.
Our Mapping for these two platforms:
Appflow.ai field | Adjust | Apple Search Ads |
|---|---|---|
Channel | Network | apple_search_ads (always) |
Campaign | Campaign | Campaign |
Adgroup | Adgroup | Adgroup |
Creative | Creative | Keyword |
Adjust report of spendings
Please, note, Adjust is sending us data of the sum of spendings per campaign, adgroup or creative, not per user
Last modified 4mo ago