Appflow.ai
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  • GET STARTED
    • What is Appflow.ai?
    • Quickstart - How to start working with Appflow.ai?
    • FAQ
    • Ownership and other roles
  • SDK Set-up Instructions
    • Android SDK
      • Google Play Store Credentials
        • Google Service Account Key
        • Google real-time developer notifications(RTDN)
        • FCM server key(optional)(to be updated)
      • Events (Custom events)
      • Purchases
      • Visual constructor
      • User info
      • Push notifications
    • iOS SDK
      • Specify Apple Store Keys
      • Purchases and User Info
      • Event tracking (Custom events)
      • Push Notifications Configuration
      • Visual constructor
  • IN-APP PURCHASE
    • SKU adding
  • METRICS & EVENTS
    • Calculations of Analytics
    • Terms and Descriptions
    • Purchase Events
    • In-app Events
    • Events Structure
    • End-users Attributes
    • Users' statuses
  • SUBSCRIPTION ANALYTICS
    • Dashboard
    • Configurator
    • Reports
    • A/B Testing
    • Integrations
    • Create Push-notifications
    • In-app Messages
    • Return of Advertisement
    • Funnels
    • Funnel 2.0 BETA
    • Entitlements
    • Visual Constructor
  • INTEGRATIONS
    • Adjust
    • Appsflyer
    • Mixpanel
    • Webhooks
    • Apple Search Ads Attributions
    • Branch
    • Amplitude
  • OTHERS
    • Pricing plans and important information about your payments
    • Storing your data
    • Privacy Policy
    • Terms of Use
    • Unsubscribe from Appflow.ai
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  1. SUBSCRIPTION ANALYTICS

Return of Advertisement

Measure the return of ads spent with the lifetime value of your paid subscribers.

PreviousIn-app MessagesNextFunnels

Last updated 1 year ago

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ROA is a new widget that shows the money spent on ads/subscription revenues from all these paid users.

You can find ROA at Dashboard >> Subscriptions >> Return of Advertisement.

By clicking "View All", you can see more details of how it is counted and how much revenue is from each Campaign, Adgroup or Creative (in the case of ASA - keyword).

Now you can get a unified overview of your performance marketing for your subscription apps, and measure the true revenue coming from each channel, campaign and creative/keywords accurately.

Return of Advertisement VS Funnel

These are not the same features. Please, note, the funnel is showing unique events while ROA is showing money spending which is not the same. For example, one user can reinstall the app several times or revenue can come from Subscription Renewals. That's why these two features compliment each others but they are not the same.

For now, Appflow.ai supports Attribution from Adjust and ASA for ROA and for Funnel.

Our Mapping for these two platforms:

Appflow.ai field
Adjust
Apple Search Ads

Channel

Network

apple_search_ads (always)

Campaign

Campaign

Campaign

Adgroup

Adgroup

Adgroup

Creative

Creative

Keyword

Adjust report of spendings

Please, note, Adjust is sending us data of the sum of spendings per campaign, adgroup or creative, not per user

To attribute from Adjust follow this To attribute from ASA follow this

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