Appflow.ai
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  • GET STARTED
    • What is Appflow.ai?
    • Quickstart - How to start working with Appflow.ai?
    • FAQ
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  • SDK Set-up Instructions
    • Android SDK
      • Google Play Store Credentials
        • Google Service Account Key
        • Google real-time developer notifications(RTDN)
        • FCM server key(optional)(to be updated)
      • Events (Custom events)
      • Purchases
      • Visual constructor
      • User info
      • Push notifications
    • iOS SDK
      • Specify Apple Store Keys
      • Purchases and User Info
      • Event tracking (Custom events)
      • Push Notifications Configuration
      • Visual constructor
  • IN-APP PURCHASE
    • SKU adding
  • METRICS & EVENTS
    • Calculations of Analytics
    • Terms and Descriptions
    • Purchase Events
    • In-app Events
    • Events Structure
    • End-users Attributes
    • Users' statuses
  • SUBSCRIPTION ANALYTICS
    • Dashboard
    • Configurator
    • Reports
    • A/B Testing
    • Integrations
    • Create Push-notifications
    • In-app Messages
    • Return of Advertisement
    • Funnels
    • Funnel 2.0 BETA
    • Entitlements
    • Visual Constructor
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  1. SUBSCRIPTION ANALYTICS

A/B Testing

No-code A/B testing for your subscription paywalls with flexible user segments.

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Last updated 1 year ago

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Generally, A/B testing allows you to experiment with different elements of your app by showing a segment of your user's different versions of the same thing in order to see which element or version performs better.

Let’s take paywalls for example. You can show different paywalls to a certain segment of your users, at the same time. The data you get from this will indicate which paywall is more effective and drives business metrics.

For instance, you can show 50% of your non-subscribers in China one kind of yearly discount, and the other 50% another kind of yearly discount.

We’ve created a more complex system to allow you to test with different segments and different SKUs.

Imagine that you want to see what happens if you test a $20/month subscription on 50% of your users in the US. And in Canada, you test the remaining 50% of your users with a $10/month subscription.

We also give you free rein when it comes to splitting your user base. Some companies offer a 50/50 split. But we love being different. With us, you get complete freedom to split your users any way you want.